Knicks Fan TV

Associate Editor and Newsletter Manager (June 2022 - Current)

Responsibilities

  • Write and edit articles on Knicks news and trending topics. Leverage best practices for SEO. Manage writing staff and editorial calendar.

  • Produce newsletters to promote original content, community events, and merchandise to a 4,300-person mailing list. Segment mailing list and utilize automation tools to optimize subscriber experience.

  • Write social media captioning for Facebook and Twitter posts.

Accomplishments

  • Successfully migrated newsletter and blog onto a new platform, BeeHiiv.

  • Maintain an all-time 54.5% newsletter open rate.

Published Work

Current Platform - BeeHiiv

Previous Platform - WordPress